CDX
Creative direction  |  Branding  |  Virtual event
 
As the head of brand and creative team on this important project, I saw all aspects through from research and concept to testing and delivery. Included brand development, tone-of-voice, promotional sizzle video, broadcast assets, web, social and experiential design. 

CDX (Creative Diversity Xperience) - A two-day virtual festival celebrating diverse talent - bringing together iconic stars, cultural disruptors and influencers over six hours of live-streaming on a unique interactive platform.  Full website: https://www.bbc.co.uk/creativediversity/cdx